Last update 5/30/2012 2:22:00 PM (GMT+7)

Instant noodle manufacturers’ trickeries make consumer indignant

VietNamNet Bridge – Instead of trying to persuade consumers that their instant noodle products are delicious, nutritious and cheap, manufacturers nowadays try to arouse consumers’ compassion or threaten consumers with the information about the dangers if consumers don’t use their products.

“Gau Do” (red bear) cheats consumers

The video clip advertising for Gau Do instant noodle which first appeared on TV some weeks ago made a lot of TV viewers shed tears.

The 30 second clip showed the image of Tuan, a cancer patient with a smile on his lips when he leaves the hospital. While Tuan was radiant because he can return home, his parents feel said because they cannot afford the expenses for Tuan’s remedy.

Housewives think that this is a true story and they have been rushing to buy Gau Do instant noodle, believing that if they buy the products, they would give a hand to patients who have to struggle with their diseases like Tuan.

However, consumers have realized that they have been cheated, and that the patients who Gau Do promised to help, still have to pay 5 million dong in hospital expenses.

Immediately after the discovery, Gau Do has been facing the anger from people, who now accuse the manufacturer of exploiting the community’s sympathy to earn money.

The manufacturer promised to use 10 dong from every pack of noodle sold to contribute to the fund for helping unhappy children. This means that if every person eats one pack of Gau Do, he would be able to contribute 10,000 dong to the fund after three years, and it would take them 30 years to contribute 100,000 dong. In Vietnam, 10,000 dong is just enough for one loaf of bread.

The three “nos” of “Gau Yeu” (lovely bear)

Gau Yeu has been advertised as having three “nos”: no preservative, no food color and no flavor enhancers.

However, the information about the ingredients on the pack shows the presence of 451i and 452i. Dr Nguyen Duy Thinh from the Hanoi University of Technology pointed out that 451i can be used as preservative for seafood, meat, poultry and animal feed, while 452i can be used instead of borax in processing food.

Disodium Inosinate and Disodium Guanylate were also found in Gau Yeu products (8.38 gram per kilo), while the monosodium glutamate content was 0.49 percent.

These are all the food additives allowed by the Ministry of Health. Meanwhile, the manufacturer launched a PR marketing to speak ill about the products that contain the three substances.

“Tien Vua” falls into its own trap

After watching the clip about Tien Vua instant noodles on TV, which affirmed that Tien Vua does not use the oil fried many times and does not contain Transfat (which may cause strokes, heart attacks and coronary artery disease), people have got afraid of the products with Transfat and they believe that only Tien Vua is safe for them.

The ingredients shown on the product’s pack also affirmed that the Transfat is at 0 gram. However, in fact, Tien Vua products still contain Transfat, 0.097 percent in every pack of noodles.

The manufacturer has marketed a new product which reportedly does not contain E102, believed as a toxic substance. Meanwhile, Vietnamese management agencies have affirmed that with the reasonable content of E102, this would be safe to consumers, and that if E102 was really toxic, it would be banned in Vietnam.

In fact, the manufacturer does not use E102 in some kinds of products, but they still use E102 in other products.

Source: Dat Viet