The US Cable News Network (CNN) has broadcast promotional videos titled “Hanoi – the heart of Vietnam” and “Hanoi – The cradle of heritage” of the “My Hanoi” programme, part of CNN’s city discovery series.
CNN’s #MyHanoi offers viewers a chance to experience the charms of Vietnam’s capital through the lens of its photographers
Do Dinh Hong, Director of the Hanoi Department of Tourism said that the videos will air on television, internet and applications on handheld devices.
Hanoi authorities and CNN reached a deal for 2017 and 2018, with the US channel agreeing to help Hanoi produce 30-second promotional videos, three and five minutes reports and a 30-minute programme.
The deal, with a budget of two million USD, aims to capture the beauty of Hanoi to introduce to the world.
Columns featuring Hanoi will also be published on CNN.com, Facebook and Twitter along with promotional banners.
CNN is an American cable and satellite television channel available in more than 212 countries and territories.