TV companies urged to stop uploading videos on YouTube
VietNamNet Bridge - As Vietnamese content developers only receive 10 percent of the revenue from advertisements, they have been advised to stop uploading videos on YouTube to earn money from ads. 


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Instead, they should gather strength to build a social network platform of their own.

Huynh Long Thuy, a representative of Dat Viet Media Complex, which pockets 27 percent of ad revenue in Vietnam, commented that Vietnamese internet user behaviors are creating problems in posting content on Internet and affecting the benefits that content providers receive.

Uploading content on internet doesn’t bring high benefits to television companies, especially with ads on foreign-owned platforms such as YouTube and Facebook.

He believes that uploading content on internet doesn’t bring high benefits to television companies, especially with ads on foreign-owned platforms such as YouTube and Facebook.

Advertisers have to pay VND160,000-240,000 to YouTube for every 1,000 ad views. YouTube only pays VND20,000 to Vietnamese television companies. The money content developers can receive is small compared with the amounts of money they have to pay to produce content. 

“It is so unreasonable, because content is the most important thing to attract ad views,” he said. “The profit sharing rate you can expect from cross-border platform providers such as YouTube is modest, though Vietnamese advertisers have to pay a lot to have their ads posted.”

Therefore, Thuy suggested that it is the right time for Vietnam to think of building a video social networking system of its own. To do this, network operators, content developers and advertisers need to cooperate with each other.

If Vietnam has a video social networking platform of its own, many existing problems will be settled. Advertisers won’t have to pay a lot to post ads, while content developers can earn more money.

However, it is clear that the investment rate for the platform and CDM is very high. Investors may find this unattractive as they are not sure about the number of users.

Therefore, Thuy believes that telcos could be the best platform developers, because only the companies have the ability to support the development of good platform, have good infrastructure conditions and broad bandwidth.

To prepare for the building, the first thing Vietnamese businesses need to do is to stop uploading content on YouTube and Facebook before preventing unlicensed OTT providers.

According to Do Thanh Hai, director of VFC, a content developer, VTV, the national television, wants to create a digital content infrastructure system for content providers to exploit and upload content.

At recent meetings, VTV’s leaders repeatedly said that the posting of content produced by VTV on YouTube’s infrastructure only brings profits to YouTube and gives opportunities to people who spread information on illegal OTT apps. 

Therefore, they believe that the existence of a Vietnamese infrastructure will help better control the content and stop the ‘money bleeding’.


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