Similar to Black Friday in the United States, “Online Shopping Day” (December 5) is anticipated to be a day businesses come out with “Doorbuster Sales” and special discounts to attract customers to make purchases.
Online Shopping Day is a special event promoted by the Ministry of Industry and Trade E-Commerce Department. During the day, consumers will enjoy such perks as free shipping costs and other promotional incentives from participating businesses when they purchase items online.
This December 5 is the first time such a large-scale event has been organised in Vietnam for online shopping.
At the launch ceremony on August 8, Tran Huu Linh, Head of the E-Commerce Department under the Ministry of Industry and Trade, said that hundreds of businesses are expected to get involved in the programme.
Linh added the country has around 120,000 businesses which own online shopping websites. Despite the huge number of websites, consumers have encountered a number of hindrances as they are unfamiliar with shopping online procedures.
Therefore, the online shopping day is established to develop e-commerce services effectively.
Many retailers in the US report some of their highest profits on Black Friday. The black portion of the name, "Black Friday" relates to businesses recording their losses in red ink and profits in black ink.